ZURU
ZURU grew from a Waikato farm shed into one of the world's largest toy companies, family-owned with no outside investment, run by the Mowbray siblings.
- Founded:
- 2003
- Location:
- Cambridge, New Zealand (HQ: Hong Kong)
- Website:
- zuru.com
- Sold in:
- 120+ countries
- Ownership:
- Family-owned, no outside investment
- What they make:
- Toys, home care, personal care
ZURU
ZURU grew from a Waikato farm shed into one of the world's largest toy companies, family-owned with no outside investment, run by the Mowbray siblings.
ZURU is a toy and consumer goods company founded by New Zealand siblings Nick, Mat and Anna Mowbray. What began with model hot-air balloon kits made on the family dairy farm near Cambridge has grown into one of the largest privately held toy companies in the world.
The company has never taken outside investment. Growth has been funded entirely from revenue, giving the family complete control over the business. ZURU now sells across more than 120 countries, competing with the likes of Hasbro and Mattel, and has expanded into home care and personal care through its ZURU Edge division.
Why Noteworthy
ZURU is the largest New Zealand-founded consumer company most people have never heard of. The Mowbray family topped the NBR Rich List in 2024 with a combined estimated worth of $20 billion, passing Graeme Hart for the first time. The company proves that a NZ-founded business can reach global scale without selling equity or relocating its founders.
About this profile
This profile was researched and written by Noteworthy using publicly available sources. If something here is out of date or incorrect, let us know and we’ll review it.
