The Spinoff is New Zealand's largest independent online magazine. Covering culture, politics, media, science, and business, it has become a central voice in New Zealand public discourse — known for sharp writing, investigative depth, and a willingness to cover stories mainstream outlets miss.

Founded by Duncan Greive, The Spinoff operates as an advertising and membership-funded publication with a full editorial team. Greive remains editor-at-large and the company's driving editorial vision.

Why Noteworthy

The Spinoff is the brand page that the anchor story never was — Duncan Greive has a Noteworthy profile, but the publication itself is the story. This page is the canonical hub for everything Noteworthy has to say about The Spinoff as an institution.