Ethique
Ethique makes solid beauty bars that replace plastic bottles, founded by Brianne West in her Christchurch kitchen and now sold in more than 20 countries.
- Founded:
- 2012
- Location:
- Christchurch, New Zealand
- Website:
- ethique.com
- Sold in:
- 20+ countries
- What they make:
- Solid shampoo, conditioner and beauty bars
- Plastic bottles prevented:
- 30 million+
Ethique
Ethique makes solid beauty bars that replace plastic bottles, founded by Brianne West in her Christchurch kitchen and now sold in more than 20 countries.
Ethique is a solid beauty and personal care company founded by Brianne West in Christchurch in 2012. West began making concentrated shampoo and conditioner bars in her kitchen, creating products that eliminate the need for plastic bottles. Every Ethique product is plastic-free, palm-oil-free and cruelty-free.
The company has prevented more than 30 million plastic bottles from being manufactured and now sells across more than 20 countries, including through major retailers in the United States.
Why Noteworthy
Ethique built a global consumer brand from Christchurch on a sustainability thesis that turned out to be ahead of the market. West proved that a zero-waste product could compete on quality, not just conscience, and did it from one of the smaller cities in one of the smaller countries.
About this profile
This profile was researched and written by Noteworthy using publicly available sources. If something here is out of date or incorrect, let us know and we’ll review it.
