ecostore
ecostore makes plant-based home and body care products from its carbon-zero factory in Auckland, founded in a Northland eco-village and now selling across Australasia and Asia.
- Founded:
- 1993
- Location:
- Auckland, New Zealand
- Website:
- ecostore.com
- Markets:
- NZ, Australia, South Korea, Japan, China
- Certification:
- B Corp, carbon-zero factory
- What they make:
- Plant-based home, body and baby care
ecostore
ecostore makes plant-based home and body care products from its carbon-zero factory in Auckland, founded in a Northland eco-village and now selling across Australasia and Asia.
ecostore is a home and personal care brand founded by Malcolm and Melanie Rands in 1993 in a Northland eco-village. The company makes plant-based cleaning products, body care and baby products, manufactured at its own carbon-zero certified factory in Auckland.
The Kraus family took full ownership of ecostore in the mid-2010s, with Pablo Kraus now leading the company as it sells across New Zealand, Australia and into Asian markets including South Korea, Japan and China. ecostore holds B Corp certification.
Why Noteworthy
ecostore is one of the few NZ consumer brands that stayed independent through a generational ownership transition. It chose to keep manufacturing in New Zealand and to compete on environmental credentials rather than price, a bet that has held for over 30 years.
About this profile
This profile was researched and written by Noteworthy using publicly available sources. If something here is out of date or incorrect, let us know and we’ll review it.
