Sam Stubbs

Sam Stubbs is a well-known figure in New Zealand's finance sector. In 2016, he founded Simplicity, a non-profit KiwiSaver fund that has significantly impacted the country's retirement savings industry. Simplicity stands out in the financial sector thanks to Stubbs's visionary approach and commitment to ethical investment practices.

Before launching Simplicity, Stubbs gained extensive experience in the finance world, holding senior roles in investment banking and fund management. This background equipped him with a profound understanding of financial markets and investment strategies, which was crucial in shaping Simplicity's innovative model.

Stubbs founded Simplicity to create a transparent and low-cost KiwiSaver option. This fund was a significant departure from traditional retirement funds, focusing on maximising returns for members rather than generating profits for shareholders. Under his leadership, Simplicity has been widely praised for its ethical investment strategy, operational transparency, and notably low fees.

A deep understanding of the need for a more just financial system and a dedication to ethical financial practices have defined Stubbs' career. His experience in high-level financial roles gave him the insights necessary to challenge conventional practices in retirement savings.

As the founder of Simplicity, Stubbs not only introduced a novel approach to KiwiSaver funds but also infused his ethos of social responsibility into the business model. A portion of Simplicity's income is allocated to charitable causes, reflecting Stubbs's dedication to making a positive societal impact beyond finance.

Sam Stubbs's establishment of Simplicity and his prior experience in the finance sector have positioned him as a financial innovator and a leader in ethical investment. His journey with Simplicity, from its founding to its growth as a key player in New Zealand's KiwiSaver scheme, exemplifies his innovative thinking and unwavering dedication to creating a fairer, more transparent financial landscape.