Brooke Roberts
Co-Founder, Sharesies
Brooke Roberts is a New Zealand entrepreneur and the co-founder and co-chief executive of Sharesies, the micro-investing platform that set out to give someone with five dollars the same investment opportunities as someone with five million.
Roberts grew up in Wellington and studied a Bachelor of Commerce and Administration at Victoria University, later completing a Master’s in Finance at Massey University. Her first role was as a marketing assistant at not-for-profit GS1, followed by stints in finance, product and marketing at AJ Park, Kiwibank and Xero. It was at Xero, working on products that simplified accounting for small businesses, that the idea of democratising another part of financial life, investing, began to crystallise.
In 2017 she co-founded Sharesies with six others, including fellow Victoria alumni Sonya Williams (Chief of Product and Marketing), Leighton Roberts and Richard Clark (Chief Technology Officer). The founding conviction was direct: the financial system was not designed for most people and software could change that. Roberts uses the title “3EO” alongside her co-CEOs, reflecting the company’s collaborative leadership model.
The platform found its audience quickly. Sharesies now connects more than one million investors across New Zealand and Australia, with over billion in assets under management. What started as share investing has expanded into KiwiSaver, cryptocurrency, savings and insurance products and the company has earned B Corp certification.
The recognition has followed the work. Roberts and Williams were joint winners of the 2020 NZ Women of Influence Award in the Business Enterprise category. The founding team was named NZ Services Entrepreneur of the Year and NZ Hi-Tech Inspiring Individual in 2022. Roberts received a Distinguished Young Alumni Award from Massey University in 2020 and a Distinguished Alumni Award from Victoria University of Wellington and in 2026 was selected as a judge for the EY Entrepreneur of the Year awards.
Roberts’s profile is noteworthy because Sharesies proved that democratising access to financial markets was not just an aspiration but a viable, scalable business, one that changed how a generation of New Zealanders think about investing.
Sources: Wikipedia · Victoria University · Sharesies
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