Angie Judge

Angie Judge is a New Zealand technology entrepreneur and the founder of Dexibit, the data analytics platform that helps museums, galleries and visitor attractions understand and predict how people move through their spaces.

Judge spent a decade in technology transformation and network analytics at Hewlett Packard, Amdocs and Finco before founding Dexibit in 2015. The idea came from watching a museum guard count visitors with a handheld clicker, a moment that made clear how little data most cultural institutions had about the people who walked through their doors. With her background in network analytics, she saw an opportunity to bring the kind of data intelligence common in telecoms and retail to a sector that had barely been touched by it.

Dexibit built a platform that integrates ticketing, Wi-Fi, environmental and external data to give attraction operators a real-time picture of visitor behaviour, where people go, how long they stay, what drives attendance and what does not. The company expanded from New Zealand into the United States and the United Kingdom and its clients have included some of the world’s leading cultural institutions, including London’s National Gallery.

Judge’s profile is noteworthy because she applied deep technical expertise to a sector most data companies overlook, building a globally relevant analytics platform from New Zealand for an industry, museums, galleries and cultural attractions, that matters enormously but had almost no modern data infrastructure.

Sources: Dexibit · NZ Entrepreneur · CIO