My Food Bag
My Food Bag delivers weekly recipe kits to New Zealand homes, co-founded by Cecilia Robinson and listed on the NZX in 2021.
- Founded:
- 2012
- Location:
- Auckland, New Zealand
- Website:
- myfoodbag.co.nz
- Listed:
- NZX (2021)
- Co-founders:
- Cecilia Robinson, Theresa Gattung, Nadia Lim
- What they do:
- Weekly meal-kit delivery across New Zealand
My Food Bag
My Food Bag delivers weekly recipe kits to New Zealand homes, co-founded by Cecilia Robinson and listed on the NZX in 2021.
My Food Bag is a meal-kit delivery service co-founded in 2012 by Cecilia Robinson, Theresa Gattung and Nadia Lim. The company delivers pre-portioned ingredients and recipes to households across New Zealand, and at its peak was one of the country's fastest-growing companies.
My Food Bag listed on the NZX in 2021. Robinson has since moved on to co-found the primary healthcare company Tend, while the meal-kit business continues to operate as one of New Zealand's largest direct-to-consumer food brands.
Why Noteworthy
My Food Bag proved there was a large New Zealand market for convenience food done well. It also became one of the more closely watched NZX listings of its era, and Robinson's trajectory from meal kits to healthcare is one of the more interesting founder second acts in the country.
About this profile
This profile was researched and written by Noteworthy using publicly available sources. If something here is out of date or incorrect, let us know and we’ll review it.
